How You Can Help #BreakTheBias this International Women’s Day

It’s the year 2022, and while we’ve come a long way from where we once were when it comes to women in society, we still have some important work to do!

Today is International Women’s Day, a global day celebrating the social, economic, cultural, and political achievements of women. This International Women’s Day theme is #BreakTheBias, and we are focusing on helping to forge women’s equality so that we can all live in a gender equal world.

We know that it will take a collective effort to eliminate bias, stereotypes, and discrimination so that we can live together in a world that is diverse, equitable, and inclusive. However, we also know that each of us is responsible for our own thoughts and actions, and that change happens when we as individuals have the courage to stand up for what we believe is right and true.

This International Women’s Day, we’re bringing you four steps that you can take as an individual which seem simple, but will make a big difference in breaking the bias against women and working towards a gender equal world.

  • Learn to recognise biased behaviours – What is bias? By definition, the word ‘bias’ means to have an “the action of supporting or opposing a particular person or thing in an unfair way, because of allowing personal opinions to influence your judgment.” But knowing that bias exists and knowing what it is isn’t nearly enough to make a positive change towards women’s equality. This is because whether the act of bias is deliberate or unconscious, it makes it very challenging for women to move forward in society. To help women move forward and to make an impact towards positive change, action must be taken.
  • Call out biased behaviours and advocate for women’s equality – Now that you know what bias is and how to recognise it, one simple action you can take to eliminate bias is to actively call it out and advocate for women’s equality. Being an advocate for such a sensitive topic might feel uncomfortable at first, but positive change does not come from comfortable situations! If you’re feeling a bit unsure of where to begin in constructively shedding light on biased behaviours and advocating for women’s equality, check out these resources on the International Women’s Day website.
  • Celebrate differences – What makes the world such a fun place is all the different people within it. Just think how boring it would be if we were all the same! This is why it’s so important for us to not only strive towards equality in every sense, but to celebrate what makes each and every unique person – especially women. Anytime you see a woman being unafraid to be themselves and going against societal norms, celebrate them! Cheer them on as they take on a scary but exciting new venture, thinking outside the box, and speaking out about the things they feel most passionate about. They are the ones who will make the biggest waves in the world, and you celebrating them will help them to go even further!
  • Spread the word about International Women’s Day – Now that you’re an expert at the topics of breaking the bias and advocating for women’s equality, it’s time to let everyone know what you’ve learned and how they can do the same! A fun and easy way to get the conversation started is by striking the IWD 2022 pose and sharing your ‘Break the Bias’ image, video, resources, presentation or articles on social media using #IWD2022 #BreakTheBias. Furthermore, check out what events are going on throughout the day and share about them with your friends, family, peers and even your flat mates! (We’re hosting a Q&A session with Ayo Abbas to talk all about her experience as a marketer in the construction industry and how she’s breaking the bias against gender norms through working in a traditionally male-dominated industry. Tune into Instagram Live at 12:30pm to learn more!)

International Women’s Day is a great time to start the conversation around women’s equality, but it is also very important that we work together to both continue the conversation all year long and take the appropriate actions to work towards equality, encouraging others to do the same. Because individual actions might seem small on their own, but when we work together, these actions add up to create big change in forging women’s equality!